TECOM Group
Working at TECOM Group allowed me to garner skills in graphic and brand design. With mentorship from my creative leads. They allowed me the opportunity to create outside the box, and gave me confidence to take pride in my illustration skillset that I had been hiding from everyone.
The community formally known as TECOM in Barsha, Dubai, has been commonly confused as the main business park TECOM Group.
A new brand was developed to remove this connection.
The community itself is in the heart of the city and has an individual pulse.
The visual identity needed to reflect its urban nature and diversity, all whilst paying respect to TECOM Group.
The center of the emblem represents the community as a whole, and the offset paths represent how Barsha Heights has a pulse in the city - while keeping its people at
the center.
Snapchat filters were created along with local newspaper announcements.
Being at TECOM Group for an extended period of time, we all realized that our brand guidelines that were handed down to us did need a refresh for future designers. With the help of my Creative Head and Marketing Director, we developed a more comprehensible approach to the guidelines - and to act as a foundation for further refreshes.
Click on the image to be redirected to the guidelines I worked on.
