Nights like this

Dubai has a great nightlife scene, in particular - the nightclubs. This was a tactical campaign partnered with nightclubs to drive traffic to the clubs, and Careem as a ride hailing app. My inspiration for this video was from Prodigy’s Smack My B**** Up music video.
(Viewer’s discretion is advised, the reference video contains adult themes)

Unfortunately I had a shoestring budget, but managed to make this work with one camera and lighting available from our surroundings. Luckily, the Sony a7sii can pretty much see in the dark while providing good quality images.

Written, produced & directed by me. Shot by Marijan Gacic.