Start moving differently

Careem Bike is the first bike sharing initiative in the MENA region that was launched in 2020. Careem wanted to be really loud about this launch in their first micro mobility initiative.

In the video launch, we collaborated with an extremely talented FPV drone pilot Shaggyfpv (with the help of Choppershoot Films) to demonstrate how a ride on a bike can be completely different. My role as a producer was to storyboard, solve for problematic permits, scout for locations and talent to bring this vision to life.

For photography, we teamed up with Ihsan Salhia who is a renowned photographer in the region who understands the urban nature of Dubai - which fit well for this project.