Why Careem?
Careem has always been much more than a ride hailing app. It’s been on a mission to simplify and improve the lives of people within the MENA region. Creating awareness of this mission was at the heart of this project.
In this video series, we promote Careem’s tactical USPs in a heartfelt episodic format where Careem is with you every bit of the way during your day. In collaboration with Orca & Aura Films, my role as one of the producers was to see it come to light from inception to production - from storyboarding all the way to shoot day.
Reason 1
Careem Box allows customers to send and receive packages within the city. Users also have the ability to track packages they send to loved ones.
Reason 2
Wait times are low within the city - you could get a car within 1 to 3 minutes.
Reason 3
Careem Kids cars come equipped with a top of the range, ISO-fixed, Cybex Sirona car seat provided by Mamas & Papas. All Careem Captains (is what Careem calls their drivers) are trained on how keep your kids safe and comfortable.
Reason 4
All rides come with full transparency - you can share your tracker with a friend or a loved one to show where you are.
Reason 5
Customer care during and after your ride.
Reason 6
Riding with a bigger crew? Careem has an SUV fleet at your disposal.
Reason 7
Careem rewards you for every ride.
